درخت حوزه‌های تخصصی

This research was conducted to investigate the motivations and attitudes of consumers to choose chocolate and their effects on purchase intention. For this purpose, the effects of health variables, mood, weight control, chocoholism, sensory, packing, price, and brand trust on the purchase intention of chocolate have been investigated using the structural equation model. The results of this research indicate that only the variable of mood has a positive and significant effect on chocoholism. Additionally, the variables of brand trust, packaging, and price have a positive, direct, and significant impact on the intention to purchase chocolate. Mood and packaging stood out with a notable difference, indicating that these two factors are especially important from the consumer’s perspective. Furthermore, attractive packaging has the ability to attract the attention of consumers and convey important information about the product, including taste, ingredients, and nutritional value. Also, most consumers buy chocolate products from their trusted brands, so in this case, famous and reliable brands usually have an advantage, price sensitivity is different in consumer groups. These factors are often interrelated and their importance may vary depending on individual preferences, demographics, and market trends.

Rice is a crucial agricultural product, and enhancing its productivity is essential for increasing production. This study aims to analyze the total factor productivity growth of rice production in Iran from 2000 to 2020. Using parametric (stochastic frontier analysis) approaches, the research evaluated the rice productivity growth and its components, including scale and technological changes. Based on the estimated Translog Cost Function, the annual total factor productivity growth was 2.1%, with positive technological change as the primary driver of these improvements. To further enhance productivity, the study recommends utilizing improved seeds, modern machinery, fertilizers, and nutritional solutions during rice cultivation. Additionally, the research suggests the application of parametric approaches in future studies to assess the impact of technological changes on crop yields. 

Motivated by Nigeria’s persistent pursuit of rice self-sufficiency, this paper projects the country's future rice self-sufficiency levels. These projections could guide policy decisions in areas of the rice market that show potential for growth, aiding in the achievement of Nigeria's goal through improved planning strategies. Using time series data covering the period from 1980 to 2018, this study adopted an econometric technique to model Nigeria's rice market which was estimated using a dynamic Autoregressive Distributed Lag (ARDL) approach. The results revealed that paddy producer price elasticity was 0.206 and had no influence on paddy area harvested. On the other hand, the national policy of rice credit guarantee scheme variable displayed a positive relationship with paddy area harvested. Lagged yield and lagged area harvested had positive influences on yield and area harvested, respectively. This could mean that paddy producers were motivated by previous year’s yield levels and area harvested. The demand own-price elasticity of rice was -0.321 and its cross-price elasticity was 0.193, with wheat revealed to be a substitute. The obtained elasticities were then used to make a ten-year projection. Results suggested that by 2028, increasing rice production relative to dwindling imports will boost rice self-sufficiency level to 71%. However, the average yearly rice self-sufficiency level was 53%, requiring 3.85 million Mt of rice imports. The projections revealed that Nigeria will not achieve rice self-sufficiency by 2028 unless intensive yield enhancing policy-supporting efforts are pursued.

Export is a crucial driver of economic growth in various countries and significantly contributes to a country's entry into global markets and enhances economic success. In developing countries such as Iran, economic and social development programs prioritize the expansion of exports, particularly high value added agricultural products. The growth in non-oil exports, such as dried fruits, and the entry of domestic producers into new global markets have led to an increased demand for Iran's export products. This has also resulted in higher production levels, increased employment opportunities, and higher value added in the related activities. To enhance export performance, which is a crucial measure of a company's success in utilizing its resources and capabilities in the international arena over a specific period of time, it is important to focus on improving marketing strategies and specialized knowledge. Therefore, this research aims to examine the impact of marketing mix and specialized marketing knowledge on the export performance of small and medium-sized enterprises (SMEs) involved in exporting dried fruits in Mashhad, Iran in 2022. A total of 80 questionnaires were distributed among senior managers, board members, and business managers of dried fruits SMEs using the available sampling method. Structural equation modeling was employed for data analysis and test of research hypotheses. The statistical data and structural equation modeling revealed that the joint impact of marketing mix and specialized marketing knowledge has a positive and significant influence on export performance. In order to improve the company's profitability, it is essential for senior managers and sales managers to recognize the significance of these two factors and undergo relevant training to acquire the necessary skills. Moreover, managers should make effective use of appropriate distribution channels to expand their exports. Simultaneously, they should consider adapting product quality and packaging to align with the preferences of foreign buyers.