Young adults

Eco-friendly product usage is a defining trend in consumer purchase intentions during this decade. Younger, tech-savvy consumers are often more sensitive to environmental concerns when purchasing products due to the abundance of information available on social media platforms. In the food and beverage industry, this trend has led many younger consumers to prefer purchasing eco-friendly, sustainable cutlery for food and beverage consumption. With online social commerce platforms selling eco-friendly utensils readily available, a larger group of consumers, primarily young adults, seem to purchase these products impulsively due to various factors. The four independent variables proposed in this study that seem to influence the online impulse buying behavior of young adults toward these eco-friendly products are fear, serendipity, electronic word of mouth (eWOM), and website quality. Convenience sampling was utilized to gain a greater understanding of the targeted consumer group, using a 5-item Likert scale to collect data from respondents. The validity and reliability of the questionnaire items were further confirmed using statistical methods, namely average variance extracted (AVE), composite reliability (CR), and Cronbach’s alpha. The hypotheses were tested using AMOS software (version 24) through confirmatory factor analysis (CFA) to tabulate the results. Based on the study conducted, it is concluded that fear and eWOM do influence the online impulse buying of eco-friendly food utensils among young adults in Kuala Lumpur. It is further suggested that elements such as fear and eWOM play a significant role in online impulse purchases of eco-friendly utensils, as young adults rely heavily on social media marketing. This reliance contributes to these consumers’ growing concern for their future, prompting them to be more environmentally conscious.

This study aimed to evaluate the effectiveness of Ego State Therapy (EST) in enhancing prosocial behavior and health motivation among young adults with mild physical disabilities. A randomized controlled trial (RCT) design was employed, involving 30 participants aged 18-30 with diagnosed mild physical disabilities. Participants were randomly assigned to either the intervention group (n=15), which received eight 90-minute sessions of EST, or the control group (n=15), which received no intervention. Prosocial behavior and health motivation were assessed using the Prosocialness Scale for Adults (PSA) and the Health Motivation Scale (HMS), respectively, at baseline, post-intervention, and five-month follow-up. Data were analyzed using SPSS-27 software, with analysis of variance (ANOVA) for repeated measurements and Bonferroni post-hoc tests to control for multiple comparisons. Results indicated significant improvements in prosocial behavior (F(2, 28) = 12.45, p < 0.001) and health motivation (F(2, 28) = 10.89, p < 0.001) in the intervention group compared to the control group. These improvements were sustained over the five-month follow-up period, with significant interaction effects between group and time for both prosocial behavior (F(2, 28) = 8.67, p < 0.001) and health motivation (F(2, 28) = 9.23, p < 0.001). Bonferroni post-hoc tests confirmed significant improvements from baseline to post-intervention and from baseline to follow-up in the intervention group, with no significant changes in the control group. Ego State Therapy significantly enhances prosocial behavior and health motivation in young adults with mild physical disabilities, with sustained effects over a five-month follow-up period. These findings suggest that EST is a valuable therapeutic approach for promoting psychological integration and well-being in this population. Future research should explore the mechanisms underlying these effects and the potential benefits of integrating EST with other therapeutic modalities.