Consideration of satisfaction factors of electronic management of relationship with customers in factories(مقاله علمی وزارت علوم)
منبع:
مدیریت شهری دوره ۱۴ زمستان ۱۳۹۵ ضمیمه لاتین شماره ۴۵
۱۸۶-۱۷۳
حوزههای تخصصی:
Widespread usage of web technology provides an opportunity for business in order to use internet as the tool for management of electronic relationship with costumers. Organizations that undertake expense of investment in this field, one of their primary purposes is improvement of satisfaction of costumers. For this reason, in most of organizations which use the system of electronic relationship with costumers, there is this question that does this action affects customer satisfaction or not? Therefore, it is determined that this question and dimensions of customer satisfaction are considered in research project. The present research is functional in terms of the purpose. The results of research, after collection of data and analysis by using LISREL software shows that electronic management in factories affects satisfaction dimensions of after-sale services, product and sales process.